Category: Uncategorized (Page 1 of 3)

Reflecting on life, I wish I had failed more in my early years.

I know what you’re thinking: Who wishes for failure?

But hear me out.

In my early years, I just “got” things. I was a straight-A student in high school. College wasn’t exactly a breeze, but it also wasn’t particularly difficult. Grad school followed a similar pattern.

Here is a concrete example: Most multiple choice questions have 5 choices, which means the average test taker has a 20% chance of picking the right answer. But if you notice closely, there is almost always 2 answers that are extremely close and so by figuring this out, you increased your chances of picking the right answer to 50%.

Looking back now, I realize I wasn’t really challenged.

Sure, I worked hard, but I rarely found myself in situations where I had to pick myself up after failing or truly wrestle with something I couldn’t immediately grasp. It was only later, in the real world—where stakes are high, ambiguity reigns, and “failure” is part of the job description—that I learned just how valuable those early struggles could have been.

Failure, I’ve come to understand, is a gift. It’s humbling, but it’s also where the growth happens. It teaches resilience, creativity, and grit—qualities you can’t develop when things always come easy.

The irony is that I’ve achieved some of my greatest successes because of my failures later in life. Whether it’s been building a company, navigating relationships, or simply becoming a better version of myself, those failures forced me to adapt, learn, and grow in ways that my early “successes” never did.

If I could go back in time, I would attend college in my senior year of high school because I was taking all AP classes at that point.

I’d also tell my younger self to take more risks, step out of my comfort zone, and welcome the possibility of falling short. Because that’s where the real lessons live.

As the year draws to a close, I find myself once again reflecting on the remarkable journey of building Oatfin. Each year brings its own set of challenges and triumphs, and through it all, gratitude remains at the heart of this experience.

Here’s what I’m deeply thankful for as we continue to grow:

1. Unwavering Support

To the mentors, advisors, friends, and family who’ve been there from the beginning, thank you for being our steady anchors. Your guidance, encouragement, and unwavering belief in us have been nothing short of life-changing.

2. Our Amazing Customers

To our early adopters and loyal customers, you are the foundation of everything we do. Your feedback, trust, and engagement inspire us to innovate and deliver beyond expectations. We are building this with and for you, and your support means the world.

3. Personal Growth

Entrepreneurship continues to be the most intense personal growth journey. I’m grateful for the lessons—both exhilarating and humbling—that have shaped me as a leader, a founder, and a person.

4. Community and Ecosystem

The startup ecosystem is like no other. From investors who took a chance on us to the peers who’ve shared insights and experiences, I’m thankful for the collective wisdom and camaraderie that make this path so rewarding.

5. Validation and Momentum

Seeing our vision resonate with the market and gaining traction this year has been a thrilling reminder that the hard work is paying off. It’s a privilege to be building something that solves real problems and adds value.

6. The Oatfin Team

This year, I’m especially grateful for the incredible team we’ve built. Your dedication, creativity, and resilience have been the driving force behind every success. Thank you for believing in the vision and pouring your heart into making it a reality.

7. Family

Lastly, to my family—thank you for your patience, love, and sacrifices. To my sons, who inspire me every day with their curiosity and dreams (building PCs and aiming for Harvard!), you remind me why I do this and who I do it for.

As we prepare to close another chapter and step into a new year, I’m filled with optimism for what lies ahead. Here’s to continued growth, new challenges, and the unwavering gratitude that keeps us grounded.

Thank you all for being part of this incredible journey.
— Jay

They say life begins at 40, but what does that really mean?

For many, this milestone prompts a mix of emotions—nostalgia for the past, curiosity about the future, and a sense of urgency about the present. As I’ve navigated this chapter, I’ve come to realize that life after 40 isn’t about slowing down; it’s about evolving. It’s about embracing growth, living with intention, and finding fulfillment in ways that once seemed elusive.

Gaining Clarity

One of the biggest surprises of turning 40 was the clarity it brought. In my 20s, I was still figuring out what I wanted, and in my 30s, I was building relentlessly—career, family, dreams. But now, there’s a sharper focus. I know what truly matters to me, and I’ve stopped chasing things that don’t align with those priorities. It’s liberating to set aside distractions and pour my energy into what counts.

“If the 20s are for exploration and the 30s are for building, the 40s are for refining.”

Embracing Confidence

In the past, I cared too much about how I was perceived—whether I was doing “enough” or succeeding in the “right” way. But something shifts after 40. There’s this quiet confidence that comes from knowing who I am and what I’m capable of. I’ve learned to embrace my strengths, acknowledge my flaws, and pursue things that light me up—without needing validation from anyone else.

Learning to Value Health

I won’t lie—there’s a stark difference in how my body feels now compared to my 20s or even my 30s. The midnight snacks or skipped workouts don’t bounce back the same way. But instead of resenting it, I’ve learned to value my health in a deeper way. Exercise and good nutrition have become more than just habits—they’re investments in the energy and longevity I need to enjoy life fully.

Deepening Relationships

One of the greatest gifts of this stage in life is the relationships that have endured. I’m more selective about where I invest my time and emotional energy, focusing on the connections that bring joy, depth, and meaning. Whether it’s being more present for my kids, strengthening my marriage, or catching up with lifelong friends, these relationships remind me what life is really about.

Redefining Success

In my 20s, success was about climbing the ladder. In my 30s, it was about building something sustainable. Now, success feels more personal. It’s about impact—what I’m creating and contributing to the world. It’s about making sure the work I do aligns with my values and leaves a lasting legacy. It’s a shift from “How much can I achieve?” to “How meaningful can my contributions be?”

The Prime of Life

Life after 40 isn’t about a midlife crisis; it’s about a midlife awakening. There’s still so much to learn, explore, and enjoy, and I’m grateful for every opportunity to keep growing. This is a chapter where wisdom meets possibility, and that’s an incredibly exciting place to be.

At Oatfin, we’ve been hard at work crafting a robust architecture that powers our web applications to handle millions of concurrent users and deployments seamlessly. In this blog, we’re thrilled to unveil the architecture behind the scenes, showcasing the technologies and strategies that drive our platform’s success.

Architecture Overview:

Let’s dive into the heart of our architecture. At Oatfin, we’ve crafted a solid foundation comprising key components:

1. React, Typescript UI deployed on an EC2 instance: Our user interface is built using React and Typescript, providing a seamless and dynamic user experience. Deployed on Amazon EC2 instances, our UI delivers high performance and responsiveness to users worldwide.
2. Python, Flask API using Docker and deployed using AWS Elastic Container Service (ECS): Powering our backend, we rely on Python’s robustness and the elegance of Flask to develop our APIs. Leveraging Docker containers, we ensure consistency and scalability in our deployments. AWS Elastic Container Service (ECS) manages our containerized applications, offering effortless scalability and reliability.
3. MongoDB database using MongoDB Atlas: Data is the lifeline of any application, and at Oatfin, we entrust MongoDB to store and manage our data efficiently. With MongoDB Atlas, we enjoy the benefits of a fully managed database service, including automated backups, security features, and seamless scalability.
4. Elasticsearch for indexing and searching documents: Searching and indexing documents is a breeze with Elasticsearch. We utilize its powerful search capabilities to enhance the discoverability of content within our applications, delivering fast and relevant results to our users.
5. Celery, Redis task queue, and scheduler running inside Docker and deployed on an EC2 instance: Task queuing and scheduling are essential for handling background processes and asynchronous tasks. With Celery and Redis, we orchestrate our tasks efficiently, ensuring optimal performance and resource utilization. Docker containers simplify the deployment and management of Celery and Redis components, while EC2 instances offer the flexibility and scalability we need.

Scalability and Deployment:

One of the hallmarks of our architecture is its scalability. By leveraging cloud-native technologies and best practices, we’ve built a platform that can effortlessly scale to meet growing demands. Whether it’s handling spikes in user traffic or deploying updates seamlessly, our architecture is designed to adapt and grow with ease.

Our deployment process is streamlined and efficient. We deploy our React UI on EC2 instances, containerize our Flask API using Docker, and leverage AWS ECS for orchestration and scaling. MongoDB Atlas and Elasticsearch further simplify our deployment, offering managed services that eliminate infrastructure overhead.

Challenges and Future Improvements: Of course, building and scaling a complex architecture like ours comes with its share of challenges. From optimizing performance to ensuring security and reliability, we continuously strive to overcome obstacles and improve our platform.

Looking ahead, we’re excited about the future possibilities. We’re exploring new technologies, optimizing our architecture for even greater performance, and refining our processes to deliver an exceptional user experience.

At Oatfin, we’re proud of the architecture we’ve built, and we’re excited to share it with you. Our commitment to scalability, reliability, and innovation drives us forward as we continue to push the boundaries of what’s possible. Thank you for joining us on this journey, and we look forward to shaping the future of technology together.

It’s been an exciting 6 months here at Oatfin. Since we launched Oatfin Cloud Cost Intelligence in beta, we’ve received invaluable feedback and I wanted to share our progress.

Feedback that Drives Innovation:

First and foremost, a huge thank you to everyone who jumped into the beta testing phase with us. The feedback has been invaluable! We’ve been diligently listening, learning, and refining Oatfin Cloud Cost Intelligence based on your insights. Your input is shaping the future of our platform, and we couldn’t be more grateful.

What We’ve Learned:

Our beta users have highlighted specific pain points and challenges they face in managing AWS costs. Unpredictable costs, hidden fees, and the lack of visibility are consistent themes. Your experiences are the driving force behind our mission to simplify and optimize cloud cost management.

Refining the Intelligence:

Since the beta launch, we’ve been hard at work fine-tuning the AI models, enhancing data collection processes, and optimizing our approach to better predict and manage cloud costs. The journey to solving the cloud cost puzzle is ongoing, and the feedback is the compass guiding us in the right direction.

Exciting Features on the Horizon:

Based on your suggestions and needs, we’re gearing up to roll out some exciting features in the coming weeks. Stay tuned for updates on enhanced cost visibility, personalized recommendations, and even more ways to take control of your AWS spending.

How You Can Help:

Your continued participation in the beta testing phase is crucial. Please keep those insights coming! Whether it’s a small observation or a big “Aha!” moment, every bit helps us refine and improve Oatfin Cloud Cost Intelligence.

Join the Conversation:

We’ve set up a dedicated space for beta users to share thoughts, ask questions, and connect with each other on Slack. Your experiences and expertise contribute to a vibrant and collaborative Oatfin community.

Thank you for being part of this journey with us. Together, we’re reshaping the way cloud costs are managed.

Stay tuned for more updates, and as always, feel free to reach out if you have any questions or thoughts to share.

Best,

Jay

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As we approach the close of another transformative year, we are delighted to reflect on Oatfin’s remarkable journey in 2023. It’s been a year filled with growth, challenges, and unwavering commitment to our mission.

Highlights of 2023:

• Product Evolution: Based on invaluable feedback we received from our users, we launched Oatfin Cloud Cost Intelligence in beta, which is designed to simplify cloud cost management on AWS. In addition, we made a lot of improvements and added a lot of new features to our Oatfin Cloud product.
• Cloud Musings Newsletter: In 2023, we launched the Cloud Musings newsletter on LinkedIn and Substack. We’ve seen a number of subscribers and growth in the Oatfin community.
• Financial Milestones: We’re proud to report a 2.3x growth in revenue this year, underscoring Oatfin’s resilience and market relevance. Our continued focus on cloud infrastructure has yielded promising results, setting the stage for sustainable growth.
• Customer Success: We’ve received positive feedback from our valued customers, reaffirming the impact and value of our solutions in their operations.

Navigating Challenges and Embracing Opportunities:

While the year presented its set of challenges from the fundraising environment, our dedication and adaptability ensured that we turned obstacles into opportunities. Through strategic planning and collaborative efforts, we’ve overcome hurdles, gaining invaluable insights and experience along the way.

Looking Ahead: A Glimpse into 2024:

• Fundraising: We’re on track to conclude our seed fundraising, paving the way for accelerated growth and innovation.
• Innovation: We’re gearing up to expand our product suite, integrating cutting-edge generative AI solutions.
• Market Expansion: Through strategic partnerships and initiatives, we aim to fortify our market footprint.
• Excellence in R&D: Our commitment to innovation remains unwavering, with increased investments in research & development and customer experience.
• Sustainability & Community: Rooted in our core values, we’re committed to fostering sustainability, responsibility, and active community engagement.

In Conclusion:

As we conclude 2023, we extend our heartfelt gratitude to our loyal customers, partners, and stakeholders. Your unwavering support, collaboration, and trust have been instrumental in Oatfin’s success, and we look forward to achieving new milestones together in the coming year.

Wishing you a joyful holiday season and a prosperous New Year!

Warm regards,

Jay

As I reflect on the journey of building Oatfin, I can’t help but feel an immense sense of gratitude. Here are a some things I’m thankful for as an early-stage startup founder:

1. Supportive Network: Grateful for the mentors, advisors, friends, and family who’ve been with us from the beginning. The guidance, encouragement, and connections have been invaluable.

2. Learning Opportunities: Every challenge is a chance to learn and grow. Gratitude for the experiences, both good and tough, that shape us and make us more resilient entrepreneurs.

3. Early Adopters and Customers: Huge thanks to our early adopters and customers! The feedback so far has been gold, and we’re committed to delivering value that exceeds expectations.

4. Resilience and Perseverance: Building a startup tests us in ways we never imagined. Grateful for the resilience and perseverance that keeps us moving forward, even when the road is tough.

5. Access to Resources: From funding to workspace and technology, having the right resources is a blessing. Thank you to everyone who has contributed to our journey in any way.

6. Market Validation: Excited to see positive responses from the market. It’s a sign that our vision resonates, and there’s a demand for what we’re building. This validation fuels our determination to keep pushing boundaries.

Here’s to the journey ahead, filled with challenges, triumphs, and continued growth!

Jay

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It’s been a while since our last regular update, but we’re excited to announce that we’re getting back into our monthly cadence. As we continue our seed fundraising journey, we’d greatly appreciate introductions to more investors and enterprise partners who share our enthusiasm for what we’re building at Oatfin.

Over the past few months, we’ve been hard at work planning the next version of our product and crafting a roadmap. Since the launch of Oatfin Cloud, we’ve received invaluable feedback from our users. One topic that continually surfaces as a challenge for our customers is cloud cost management. While AWS offers numerous benefits, managing costs can often be a significant hurdle. For example, one startup I worked at, we spent north of $30,000 per month without a clear understanding of why.

Introducing Oatfin Cloud Cost Intelligence (Beta)

This week, we launched Oatfin Cloud Cost Intelligence in beta, which uses AI to simplify cloud cost management on AWS.

Here are some of the key challenges we’re addressing:

1. Unpredictable Costs: One of the most significant issues with AWS is the unpredictability of costs. Usage can vary from month to month, and it’s challenging to estimate how much services will cost.
2. Hidden Costs: AWS has hidden costs, such as data transfer fees, storage costs, and charges for additional services or features. These can add up quickly and catch organizations by surprise.
3. Lack of Cost Visibility: Many organizations struggle with a lack of visibility into their AWS spending. Without proper monitoring and reporting tools, it’s challenging to identify cost-saving opportunities.
4. Complex Pricing Models: AWS offers complex pricing models with various pricing tiers, discounts, and options. Understanding these models can be challenging, making it easy to overspend.
5. Lack of Cost Accountability: Without proper cost allocation and accountability mechanisms, different teams or departments within an organization may overspend without realizing it.

Solving the cloud cost problem using AI is indeed complex, but we firmly believe that AI can help optimize cloud costs by predicting usage, recommending resource allocation, and identifying cost-saving opportunities.

Our Approach in a Nutshell:

1. Data Collection: We collect data on AWS cloud usage, such as historical billing data, resource usage metrics, and other pertinent information.
2. Data Preprocessing: We clean and preprocess the data to make it suitable for AI modeling, removing irrelevant data and normalizing values.
3. Feature Engineering: We create meaningful features from the data, such as CPU usage, memory usage, or user behavior, which can be used for modeling.
4. Model Selection: We choose an appropriate AI model for the problem, with options like time series forecasting, regression, and reinforcement learning models.
5. Model Training: We train the selected AI model on the preprocessed data.
6. Cost Prediction: Using the trained model, we predict future cloud costs.
7. Recommendations: Based on the model predictions, we generate recommendations to optimize cloud costs.
8. Monitoring and Continuous Learning: We continually monitor the cloud environment, update the model with new data, and adapt recommendations as the environment changes.

We welcome any feedback you may have and invite you to participate as beta testers.

Thank you for reading and being a part of our journey at Oatfin!

Jay

As promised, in this week’s edition of Cloud Musings, I thought I would do a deep dive with code into dynamic scheduling and explain how we solve this challenge. Don’t forget to subscribe here on Substack of Linkedin. Thanks for reading!

Last week, I wrote about this on a very high level. Here is a demo of how it works. I’ve also started to open source some of our code base so people can understand how our platform works.

We have a pretty solid architecture:

• Python, Flask API
• MongoDB database
• Celery, Redis task queue
• React, Typescript Frontend
• Docker on AWS ECS and Digital Ocean

The UI:

To schedule a deployment, a user specifies a cloud infrastructure, the date, time, and dependency. Dependency is optional, but we could imagine the case of deploying the API before a change in the UI or a database change before deploying the API. When a user specifies a dependency, it runs 15 minutes before the actual deployment.

For the frontend, I’m using React, Typescript with a tool called umijs and ant design from Ant financial:

The scheduled deployment request function just calls the backend API passing the user inputs along with the access token for security and to know who the user is.

import { request } from 'umi';

export async function schedule(data: API.ScheduledDataType) {
  return request('/v1/scheduled_deployments', {
    method: 'POST',
    data,
    headers: {
      Authorization: 'Bearer oatfin_access_token'
    },
  });
}

The user specifies a date (year, month, day) and time (hour, minute). We use moment-timezone npm to guess the timezone: moment.tz.guess()

  const handleSubmit = async (values: API.DateTimeDependency) => {
    const data: API.ScheduledDataType = {
      app: current?.id,
      year: values.date.year(),
      month: values.date.month() + 1,
      day: values.date.date(),

      hour: values.time.hour(),
      minute: values.time.minute(),
      timezone: moment.tz.guess(),
      dependency: values.dependency,
    };

    try {
      ...
      const res = await schedule(data);
      ...
    } catch (error) {
      message.error('Error scheduling deployment.');
    }
  };

Inside the React functional component, we specify a function for the onSubmit in the modal where we capture the user inputs.

 export const SchedComponent: FC<BasicListProps> = (props) => {
  ...
  const getModalContent = () => {
    return (
      <Form onFinish={handleFinish}>
        <Form.Item name="name" label="Application">
          <Input disabled value={current?.name} />
        </Form.Item>
        <Form.Item name="date" label="Date">
          <DatePicker
            disabledDate={(currentDate) => disabled(currentDate)}
          />
        </Form.Item>
        <Form.Item name="time" label="Time">
          <TimePicker use12Hours format="h:mm A" showNow={false}/>
        </Form.Item>
        <Form.Item name="dependency" label="Dependency">
            <Select>
              <Select.Option key={app.id} value={app.id}>
                {app.name}
              </Select.Option>
            </Select>
          </Form.Item>
      </Form>
    );
  };

  return(
    <Modal
      title="Schedule Deployment"
      width={640}
      bodyStyle={{ padding: '28px 0 0' }}
      destroyOnClose
      visible={visible}
      onCancel={onCancel}
      onsubmit={handleSubmit}
    >
      {getModalContent()}
    </Modal>
  )
}

The Python, Flask API:

First we capture the parameters that the UI sends, then call the service to create the actual schedule. If the user specifies a dependency, we also create a scheduled entry in MongoDB and Redis for the dependency.

...
@api.route('/scheduled_deployments', methods=['POST'])
@jwt_required()
def schedule_deployment():
    user_id = get_jwt_identity()['user_id']
    req_data = flask.request.get_json()

    app_id = req_data.get('app')
    dependency = req_data.get('dependency')
    year = req_data.get('year')
    month = req_data.get('month')
    day = req_data.get('day')
    hour = req_data.get('hour')
    minute = req_data.get('minute')
    timezone = req_data.get('timezone')

    sd = ScheduledDeploymentService().create_schedule(...)

    args = [...]
    SchedulerService().create_entry(sd, args=args, app=app)

    if sd.dependency is not None:
        dep = sd.dependency
        args = [...]
        SchedulerService().create_entry(dep, args=args, app=app)

    return flask.jsonify(
        result=sd.json(),
    ), 200

The create_schedule method in ScheduledDeploymentService creates an entry in MongoDB for the parent deployment and any dependency the user specified.

def create(app_id, dep, user_id, year, month, day, hour, minute, tz):
    if dependency:
        sched = ScheduledDeployment(
            app=dependency_app,
            team=user.team,
            year=dependency_sched.year,
            month=dependency_sched.month,
            day=dependency_sched.day,
            hour=dependency_sched.hour,
            minute=dependency_sched.minute,
            original_timezone=tz
        ).save()

        return ScheduledDeployment(
            app=app,
            dependency=sched,
            team=user.team,
            year=year,
            month=month,
            day=day,
            hour=hour,
            minute=minute,
            original_tz=tz
        ).save()

The MongoDB document:

from mongoengine import Document, IntField, ReferenceField, etc.

class ScheduledDeployment(Document):
    year = IntField()
    month = IntField()
    day = IntField()
    hour = IntField()
    minute = IntField()
    original_timezone = StringField()
    entry_key = StringField()
    dependency = ReferenceField('self', required=False)

    def json(self):
        return {
            'year': self['year'],
            'month': self['month'],
            'day': self['day'],
            'hour': self['hour'],
            'minute': self['minute'],
            'original_timezone': self['original_timezone'],
            'entry_key': self['entry_key']
        }

The DeploymentSchedulerService is used to first translate the user date and time from their timezone to UTC, then it creates an entry in Redis. We’re also using crontab from celery to create the actual schedule. The challenge here is that we can only specify month_of_year, day_of_month, hour, and minute. We can’t specify a year. We handle this by deleting the entry from Redis once the scheduled deployment is successful.

class SchedulerService(object):
    def create_scheduled_entry(self, sd, args, app):
        scheduled_date = self.to_utc(...)
        entry = RedBeatSchedulerEntry(
            name=str(sd.id),
            schedule=crontab(
                month_of_year=scheduled_date.month,
                day_of_month=scheduled_date.day,
                hour=scheduled_date.hour,
                minute=scheduled_date.minute,
            ),
            task='tasks.deploy',
            args=args,
            app=app
        )
        entry.save()
        sd.update(set__entry_key=entry.key)

    def to_utc(self, timezone, year, month, day, hour, minute):
        tz = pytz.timezone(timezone)
        user_dtz = tz.localize(datetime.datetime(...))
        return tz.normalize(user_dtz).astimezone(pytz.utc)

Finally the task queue looks like this:

app = Celery(__name__)
app.conf.broker_url = app_config.REDIS_BROKER
app.conf.result_backend = app_config.REDIS_BACKEND
app.conf.redbeat_redis_url = app_config.REDIS_BACKEND

app.conf.update()


@app.task(name='tasks.deploy')
def deploy(user_id, app_id, key, secret, region, deployment_id=None, scheduled_id=None):
    connect(
        db=app_config.DB_NAME,
        username=app_config.DB_USERNAME,
        password=app_config.DB_PASSWORD,
        host=app_config.DB_HOST,
        port=app_config.DB_PORT,
        authentication_source=app_config.DB_AUTH_SOURCE
    )

    ECSDeploymentService().deploy(
        user_id=user_id,
        app_id=app_id,
        oatfin_key=key,
        oatfin_secret=secret,
        oatfin_region=region,
        deployment_id=deployment_id,
        scheduled_id=scheduled_id
    )

Thanks for reading!

Jay

In this edition of Cloud Musings, I thought I would dive into user analytics from Google Analytics from the last couple of years. Some people find it useful, but I think we are still early to have meaningful user data.

As we get more data, we will want to double down on the channels that bring the most bang for the buck. We are not there yet. In fact, we have done no marketing or any kind of advertising. Ideally, we’ll be doing marketing where developers hang out like Github, Gitlab, etc.

For the analytics, blue bars represent 2021 and the red bars represent 2022. I’m doing this for both the website as well as the app. I also made a quick video to show this data from Google Analytics here.

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Subscribed

Oatfin.com property:

As we can see from 2021 to 2022, we had a massive user growth. In particular, we went from 482 new users in 2021 to 1905 new users in 2022. The number of sessions and page views grew accordingly.

Diving into the different acquisition channels, a lot of the traffic came from direct hits. My guess is that a lot of people prefer to type in the browser as opposed to click on a link. I personally do that especially when Google search shows an ad, but I don’t want to click on the ad, so I would type in the address in the browser. Also, I think Google Analytics count email as direct hits. We did a lot of email cold outreach.

As for social channels, I only use Twitter and LinkedIn. It’s not a lot of hits, but it’s still significant to see that people are coming from Twitter and LinkedIn.

cloud.oatfin.com property:

For the app, I’m using Google Analytics v4 and I’ve found it less useful than Google Analytics v3. There isn’t as much details to dive in. Here we see the user growth.

Here you can see the different user acquisition channels. Again, a lot of the users come from direct hits, few organic search, and referrals for both 2021 and 2022. That’s very much what I expected.

Thanks for reading!

Jay